Hollywood Celebrities Now The Worst Spokespeople For Your Brand Or Cause. Most Don't See Celebrities as Good Role Models

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Following this year’s Golden Globes, the first award show of Hollywood’s #MeToo era, even fewer Americans see celebrities as good role models.

A new Rasmussen Reports national telephone and online survey finds that just 12% of American Adults think most Hollywood celebrities are good role models, down from 20% who felt that way a year ago. Sixty-six percent (66%) say most celebrities are not good role models, up from 60%, while 22% are undecided. (To see survey question wording, click here.)

(Want a free daily e-mail update? If it's in the news, it's in our polls). Rasmussen Reports updates are also available on Twitter or Facebook.

The survey of 1,000 American Adults was conducted on January 8-9, 2018 by Rasmussen Reports. The margin of sampling error is +/- 3 percentage points with a 95% level of confidence. Field work for all Rasmussen Reports surveys is conducted by Pulse Opinion Research, LLC. See methodology.

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Rasmussen Reports is a media company specializing in the collection, publication and distribution of public opinion information.

We conduct public opinion polls on a variety of topics to inform our audience on events in the news and other topics of interest. To ensure editorial control and independence, we pay for the polls ourselves and generate revenue through the sale of subscriptions, sponsorships, and advertising. Nightly polling on politics, business and lifestyle topics provides the content to update the Rasmussen Reports web site many times each day. If it's in the news, it's in our polls. Additionally, the data drives a daily update newsletter and various media outlets across the country.

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